CONTENTS
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii

PART I: INTRODUCTION
1. Higher Education and Semantic Web: The Nearest Future or an Unspecific Horizon
Agata Stachowicz-Stanusch and Charles Wankel . . . . . . . . . . . . . . . . . . 3

PART II: SEMANTIC WEB AND HIGHER EDUCATION: CHALLENGES AND OPPORTUNITIES

2. Barriers and Incentives for the Utilization of Web 3.0: Case Study of Using Wikis in Croatia
Mirjana Pejić-Bach, Mislav Ante Omazić, Jovana Zoroja, and Rebeka Danijela Vlahov . . . . . .  . . . . . . . . 13

3. The Semantic Web, Open Educational Resources, and the Flipped Classroom
Ben Kei Daniel . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

4. Applying Web 3.0 Resources on Disaster Management Initiatives to Facilitate Information Retrieval, Visualization and Content Integration
Marta Poblet and Adela McMurray . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

PART III: THE INFLUENCE OF WEB 3.0 ON THE EDUCATION SYSTEM: A REAL CHANCE OR ONLY A THEORETICAL QUESTION?

5. Artificial Intelligence and eLearning 4.0: A New Paradigm in Higher Education
Wenxia Wu and Leslie J. King . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

6. Rethink, Retrain, Redesign, Retool: Preparing Academics for the Personalization of Online Teaching and Learning Paige Paquette, Shawndra T. Bowers, Agnes Helen Bellel, and LaKayla Moore . . . . . . . . . . . . 105

7. The Web 3.0 Classroom: Implications for Collaborative Deep Learning in Marketing
Raechel Johns . . . . . . . . . . . . . . . 141

8. Threshold Concepts and the Semantic Web
Sukanto Bhattacharya and Michael B. Cohen . . . . . . . . . . . . . . . . . . . 159

9. Learning and Playing in Web 3.0: Evidence From Serious Games in Higher Education
Maria Laura Toraldo, Gianluigi Mangia, Stefano Consiglio, Roberto Vardisio, and Lucia Federica Farro . . . . . . . . . 175

PART IV: SEMANTIC WEB AND PERSONALIZATION AND INTERCONNECTIONS IN LEARNING

10. Semantic Web Solutions to Support Reflective Learning in the Creative and Performing Arts
Pauline Brooks . . . . . . . . . . . . . . . . . . . . . . 197

11. Toward a Personalized and Intelligent Web 3.0 Hybrid Learning Environment via the Quality of Collaboration and Interaction Modeling: A Fuzzy Logic-Based Approach
Sofia B. Dias, Sofia J. Hadjileontiadou, José A. Diniz, and Leontios J. Hadjileontiadis . . . . . . . . . . . . . . . . . 217

12. Positioning Learner-Generated “Knowledge Building Networks” Between Sites of Learning
Francesca Socolick . . . . . . . . . . . . . . . . . . . . . 269

13. Trust as a Layer in Semantic Web and Fundament for Development of Sociocognitive Paradigm in Higher Education Information Systems
Mislav Ante Omazić and Sergej Lugović . . . . . . . . . . . . . . . . . . . . . . 295

About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321