CONTENTS
1. Technologies That Bring Learners Collaboratively Together With the World
Charles Wankel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2. Defining Interactive Social Media in an Educational Context
Aditi Grover and David W. Stewart . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3. Teaching and Learning With Skype
Alanah Mitchell, Charlie Chen, and B. Dawn Medlin . . . . . . . . . . . . . 39
4. Social Media for the MBA Professor: A Strategy for Increasing Teacher-Student Communication
and the Tactics for Implementation
Allen H. Kupetz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
5. Applications of Social Networking in Students’ Life Cycle
Vladlena Benson, Fragkiskos Filippaios, and Stephanie Morgan . . . . . . 73
6. User-Generated Content in Business Education
Domen Bajde . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
7. Facebook “Friendship” as Educational Practice
Eva Ossiansson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
8. Using Second Life for Teaching Management of Creativity and Innovation
Gary Coombs . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . 141
9. Social Media Engages Online Entrepreneurship Students
Geoffrey R. Archer and Jo Axe . . . . . . . . . . . . . . . . . . . . . . . . . . 159
10. Intersection of Regulations, Faculty Development, and Social Media: Limitations of Social Media
in For-Profit Online Classes
Hamid H. Kazeroony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
11. Real Lessons in Virtual Worlds: Using Virtual World Technology to Educate and Train Business Students
Natalie T. Wood . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . 195
12. Uses, Challenges, and Potential of Social Media in Higher Education: Evidence From a Case Study
Suling Zhang, Caroline Flammer, and Xiaolong Yang . . . . . . . . . . . . 217
13. The Use of Social Media and Networks in Teaching Public Administration: Perceptions, Practices, and Concerns
Thomas A. Bryer and Baiyun Chen . . . . . . . . . . . . . . . . . . . . . . . . . 241
14. Social Media Strategies for the Academic Department: A Three-Phase Framework
Irvine Clarke III and Theresa B. Flaherty . . . . . . . . . . . . . . . . . . . . . 269
15. Social Media Overload: What Works Best?
Walkyria Goode and Guido Caicedo . . . . . . . . . . . . . . . . . . . . . . . . . . 289
16. Curriculum Redesign: Engaging Net Generation Students Through Integration of Social Media in Business Education
Jeanny Liu and Deborah Olson . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
About the Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337