Wani Nalanda D., Yasmin Chaudhary. Exploring the Role of Celebrity Endorsements in Shaping Impulse Buying Behaviour. arrbm [Internet]. 2023 Dec. 31 [cited 2025 Nov. 1];2023:89-96. Available from: https://researcherconnectseries.com/Advances-in-Research-on-Russian-Business-and-Management/index.php/books/article/view/68