Wani Nalanda D., Kavita Sanjay Waghmare. Neuromarketing and Brand Engagement: Decoding Consumer Behaviour. arrbm [Internet]. 2023 Dec. 31 [cited 2025 Nov. 1];2023:55-67. Available from: https://researcherconnectseries.com/Advances-in-Research-on-Russian-Business-and-Management/index.php/books/article/view/65