Vaibhav Goutham Suresh, K. Ramesh Kumar, M Suresh, Vinayak Anil Bhat, Sundarapandiyan Natarajan, Dinesh. N 2024. Ai-Driven Personalization in Ecommerce Enhancing Customer Experience and Retention. Advances in Research on Russian Business and Management. 2024, 1 (Oct. 2024), 357–369.